I am the producer of The NORML Network, the host of the NORML SHOW LIVE and The NORML Stash Blog, and NORML's Outreach Coordinator. I'm married, live in Portland, Oregon, and I am a registered medical marijuana caregiver in this state. I've worked days as an IT geek and nights as a professional musician. Previously, I have been the host of my own political talk radio show on satellite radio. I've been the High Times "Freedom Fighter of the Month" and I travel across the country to educate people on marijuana reform. I've dedicated my life to bringing an end to adult marijuana prohibition and re-legalizing cannabis hemp, and I'm honored to be chosen by NORML to give voice to the Marijuana Nation and to speak for those who can't speak up.

29 responses to “10 Lessons Learned from Marijuana Election Defeats”

  1. Alabama NORML

    Alabama has an initiative for medical marijuana being presented next year after passing through the house last year, why do none of the charts or anything on NORML ever mention this? It seems like a medical marijuana initiative with a chance to pass IN THE SOUTH would be a pretty big deal, I’d consider that a major victory

  2. DJ

    I don’t consider myself the most clever person, but I haven’t come across this idea being discussed before so figured I’d put it out there.

    It appears legalization is potentiallyon the near horizon, you can almost taste it. As your post noted, there were lots of different messages and that may have led to the confusion of the non cannabis using voters and eventual defeat of all the bills and propositions up for vote. While your arguments for what we learned about each of those messages and how we can better frame our message are spot on, I also think one of the issues is how many different organizations are involved in this: NORML, SAFER, DPA, MPA, Just Say Now, et al. Lots of chiefs, few braves. It could look to an outsider, or insider for that matter, that there are a bunch of self-involved groups each fighting their own battles. Those damned stoners can’t get their act together. Still.

    How about a summit – very open and public (read: advertised) – of all the organizations’ leaders? Create a coalition of all groups so that there’s one unified voice, one message, but each group dedicated to it’s particular focus, like LEAP dealing with law enforcement and imprisonment and SAFER working to create youth advocacy and getting out the youth vote, as examples. Each org has its strengths and weaknesses, and those can be easily defined. There would be no “in charge” person or group, but perhaps a board consisting of each org’s leaders. One org would be the administrative side, handling organization, media, marketing, financials, etc. All orgs would be equal but tasked with their respective duties based upon their focus and strengths. Not a “one world” sort of thing, as each org would retain its autonomy and individuality but all would work together like in manufacturing: Company A, B & C each make their respective parts, designed by Company C for their end product that is sold to market. That would make it one place for people to donate to and volunteer for. One “face” in the media. All working together with one voice. It would be a strong sign of agreement and a force that could have influence on the millions of Americans who aren’t informed and concerned about prohibition. It could get people to think “Hey, there are all these different groups organizing together for a common cause. Even though I don’t use pot I never knew how much prohibition affected me.” With all that has been learned recently and in the decades before, I find it hard to believe that the best from each couldn’t devise an impenetrable strategy for ending prohibition. Identify and train the best “evening news anchorperson” types to be the main public faces; recruit A-list celebrity/personality endorsements; identify and utilize experts in their fields (medical, industrial, law, etc.). Pooled knowledge, pooled resources, pooled talent, multi-pronged attacks on all fronts – one face, one voice, one message, one goal. Turn the current discontent in the American psyche against prohibitionists, make them have to defend their untenable policies and positions.

    It seems that there is so much plurality, polarization and some need to be the king of the mountain. If the groups that are working to end prohibition were able to come together it would be a huge positive image for cannabis culture and for non-partisanship in general. Instead of “we at (insert org name) made it happen” it can be “we all worked together to achieve our common goal”. It could be the shot heard ’round the world.

  3. mjvoyager

    If we’ve got enough money to run these ads for 18 months, and we can get the food network, lifetime, and oxygen to run them, then yes, I think this can work. But if it’s just a three month campaign, it won’t sink in. A lot of parents are deluded, and they think they’re kids are sheltered from this kind of stuff. They tell themselves that their kid wouldn’t get themselves involved with “those types of people” because they know better than to do something illegal. But if it’s legal, then they think their kids might be attracted to it. I know it’s backwards, but a lot of parents think that. It takes time and a lot of explanation to get them past those misguided beliefs.

  4. James Crosby

    I also think you have a good strategy, and some valid points. =)

  5. James Crosby

    Ultimately I’ll support legalization whether it uses marijuana or cannabis in the language, and I respect your point of view. I control nothing, and I wish you the best of luck. =)

  6. James Crosby

    I was also thinking about the “marijuana or cannabis” term dilemma, and I am of the mindset that the word cannabis only helped Prop 19 instead of associating it with the word “marijuana” which many people get negative vibes from. We should also familiarize the term cannabis so that we can move towards using it as a society instead of marijuana. I am not afraid to say that the word marijuana has been linked to negative stereotypes for decades now, and using it to further our cause will likely only send us back in time. I am firmly supportive of using the word cannabis unless we absolutely need to use the word marijuana as a legal matter in order to repeal the old “marijuana laws”.

  7. James Crosby

    Seriously… =)

  8. James Crosby

    I like your suggestion about the paraphernalia having a “packed away or in trunk” clause, and I think that would alleviate any worries I had with the potential need for transportation of a used smoking device. When mentioning this idea to some people yesterday, they also had similar transportation concerns with regards to their paraphernalia, but I think they would also find this acceptable.

    I kinda get what you are saying about the “small grower” model, but ultimately I don’t think I understand all that well. I shall take your word for it for now. =) hehe

  9. James Crosby

    I like your suggestion about the paraphernalia having a “packed away or in trunk” clause, and I think that would alleviate any worries I had with the potential need for transportation of a used smoking device. When mentioning this idea to some people yesterday, they also had similar transportation concerns with regards to their paraphernalia, but I think they would also find this acceptable.

    I kinda get what you are saying about the “small grower” model, but ultimately I don’t think I understand all that well. I shall take your word for it for now. =) hehe

  10. Brandon

    Thanks a lot for the corrections. Wish it were true. haha Great job.

  11. mjvoyager

    Nice post, as always.
    I would add a couple things. We can’t afford to rely on the youth vote. It’s too risky. 2008 was a total anomaly. Bush was that bad, and Obama was that inspiring (at the time) to make it happen. But you won’t see that type of youth energy in politics for another generation–no matter what they issue.

    Instead, I think we need to work on parents. It’s irrational, but a lot of parents honestly believe prohibition protects their kids. We have to convince them otherwise. I know we put out the message that prohibition puts their kids at risk, but they aren’t listening. Why is that? Now that I’m a parent, I think I get it. It’s because the desire to protect your kids is so emotionally grounded that it’s hard for cold rational info and data to get through. So distant ads, press releases, photo ops, and studies probably won’t cut it. That stuff just gets ignored. I think the info has to be delivered in a more personal way, by someone they know or someone they get to know over time. Something one on one. Something that allows for their doubts and questions to get addressed and talked through. And that means it has to start now, not just 3 months out from election day. I keep thinking we need to establish a corp of internet community moms and dads who join these mom and dad groups online and who participate in the regular discussion for a month or so, and who then raise the marijuana issue and see how people respond. And then engage people at a civil level, acknowledging and addressing their fears but also making the case (in a gentle, non angry, non judgmental way) for why prohibition actually puts their kids at greater risk. I know, it’s a super labor-intensive way of going about it. But I’m not sure we can win any other way. Otherwise, I think we’ll see the same thing happen as just happened on Tuesday. At the last minute too many parents will get cold feet.

  12. Ed

    If you consider Philadelphia, more than 1/10th of the state’s population reside there… maybe you just need to add an asterisk?

    From PhillyNorml:

    http://www.phillynorml.org/pages/news/20100608_Philadelphia_Marijuana_Penalty_Reduction_Goes_Into_Effect_Today

    http://www.phillynorml.org/pages/news/20100405_Philadelphia_to_ease_marijuana_penalty

  13. Delpart

    Call a spade a spade when you need to, but call it shovel if you are addressing an American … I guess that’s the lesson for sure.

    I’ve been calling it cannabis for decades and it is the “language” I think in. My bookshelves have lots of real information on cannabis, but mainly pretty pictures and legal tripe when it has the slang terms involved. Same goes for much of “other” side of the Internet in reference. If you force people to look into cannabis they find a whole different side in their results.

    I know this is slightly pretentious and I make concessions all the time to ensure communication. Especially when referring to medical cannabis because MMJ/Medical Marijuana is almost a legal term and more easily understood by the masses.

    Agreed though that Marijuana and not cannabis should be in the title of any new approaches to get it on the ballot. Confusion is just as powerful a repellent as anything else.

    Now if we can just get the media to stop calling it “dope,” which I still think means heroin, maybe we can make some progress in changing some of the stereotypes. Much of the slang really does work against us when it comes to working on the conservatives. Ganja, pot, reefer, etc all illicit the wrong response. A lot of the media seems to love calling it “pot-laws” and “legal pot” or “legal dope” for instance. It may be quick and easy and allows for lexicon filler, but that is not helping shed negative stigmas at all.

  14. Coinspinner

    @paul knight did I miss your update?

    You were going to show us a *MORE* liberal bill that would have passed :-/

    I won’t hold my breath.

  15. Coinspinner

    Humboldt will *always* vote against, no matter what.

    Just like Prohibition’s “Bootleggers and Baptists” caucus, so will it be again.

    Leave ‘em to their karma, forget trying to appease them.

  16. Delpart

    This is the problem with most of the decriminalization approaches. Multiple offense scaling rules, local law enforcement stance, etc all factor into being anything close to what most people think it means. In most cases you are far better off than say someone in Florida, but hardly the level of decrim seen in other places.

    Mainly it means no felony/jail time and in most cases rarely results in being fully prosecuted for ***small*** amounts. And we do mean small … This again does not address supply and cultivation. Also the idea that decrim can still mean a misdemeanor does not make compute for most when they hear the term.

    California addressed this by pushing the decrim language into a citation level vs misdemeanor, but it still falls far short of addressing how they obtain it. Those laws are still the same. So all it takes is charges for trafficking/distribution/intent to sell and you’re in a world of hurt. Again, up to the enforcement officer involved.

    Decrim falls short and actually makes things worse from my view. Prohibs point to decrim while still filling prisons with all the “repeat” customers that the courts see etc. They also like to mix up the language and call it “defacto legalization” and negate there is any problem with ignoring the supply side gains even more people willing to risk a non jail time first offense.

    Decrim the way we have approached it just does not address the issue. It’s truly a half-ass measure that too many people think is an acceptable solution.

  17. James Crosby

    I don’t see the point in pandering to the people in the Emerald Triangle who helped defeat Prop 19 when we don’t need their vote. Just flip LA County, get it legalized off that, and let the other people who helped bring down Prop 19 burn… Then we won’t need them, and they’ll get their just deserts…

    Also, inventing a breathalyser is a bad idea, but maybe providing them with some current option is a good one. Furthermore, the “no paraphernalia/burnt cannabis” rule is going to go a long way to put a lot of people in trouble that shouldn’t be under a legalized system, and provides us with no realistic way to transport paraphernalia. I do not agree that we need to implement this rule, and believe that it will only do a lot to hurt us in the future. I don’t believe that this one issue can bring the whole issue down in 2012, and we shouldn’t cut our Rights short in order to pass something when we don’t absolutely need to, and this clause would catch so much heat from current cannabis users.

    Ultimately though, I think the Emerald Triangle pandering is the worst, as those people are the ones that helped bring Prop 19 down with their greed, and we don’t absolutely need their support in order to pass something in California because of places like LA County. I am referring mostly to suggestion number 3, which does one good thing and that is to highlight the importance of small, local cannabis growing businesses, which we need to protect and promote as you would any small business, but we cannot allow that mentality to trickle over into deliberate benefit for the selection of people based in the Emerald Triangle. Let those people get their just desserts, and work on flipping places like LA County over to the “yes” side so that we can win in 2012.

  18. Ben

    I have to agree with Brandon. I’m a citizen of PA and the laws definitely aren’t decriminalized. Maybe the possession laws are a little more lax than many states, but after your first offense, the laws only get harsher.

  19. ray christl cambodia medical kanja

    It’s work like this on a daily basis that sets RadRuss and NORML far above all other grassroot organizations. We need to go over all the spook tactics and stoner mistakes,along with the inevitable future reasons stoners go paranoid and lose all logic.

    Thanks NORML for all you do to heal this very sick planet. Blessings always!

  20. paul knight

    Russ, you guys on the west have made this election a shamble. you fought over how little I can carry, and how much i can grow. there was only one question. Are we a citizens of the united states or are we second class Americans? Keep acting like a bunch of criminal and you deserve to be treated like one.

  21. Swimmer23

    Russ, I think you hit the nail on the head here. But, you forgot to mention the dubious “space” argument and what it constitutes. The Marijuana Legalization Act of 2012 needs to clearly define and address consumption around minors. I think the whole space issue needs to be supplemented by a clause that says that any consumption that affects a minor in a way that gets them high/stoned or causes an altered state should be prohibited, but no new punishment needs to be created for this. The word “space” should be replaced by something more clear like “enclosed room,” but the emphasis needs to be on actual impairment. And also, I think including a clear “standardized test” like the breathalyzer, which I also think doesn’t test impairment, in the initiative would be needed for it to pass. A burnt roach would obviously be something that could included in the text of this, but including paraphernalia could actually cause cannabis users to get upset. If paraphernalia is included as something you can’t have in your car, then how are you supposed to transport your bongs, pipes, lighters, grinders etc.? I think paraphernalia shouldn’t be included, however, a burnt roach should be, to parallel the open container rule.

    There was another thing that got scrutinized as well. Opponents said 19 wouldn’t increase tax revenue, because none of the commercial businesses could pay their federal taxes without “incriminating themselves.” Even though CA still receives 100 million+ in sales taxes every year from medical mj business, and this could be argued for the next initiative, I think the initiative should try and protect the businesses as much as possible in this respect. I don’t know how it could be done without creating a positive federal conflict though. Perhaps the drafters would know.

    Lastly, I think the initiative should partition a small amount of the revenues made from taxes for any societal harms cannabis use may have, however small they are. This would really hurt the prohibitionists’ argument that legalization would cripple CA and cause rampant abuse. It would also help prevent the drug treatment industry from jumping so readily onto the prohibition train.

    One thing that I think needs to happen regardless of how this initiative gets written is that a high profile and well done documentary needs to be released, like The Union, a couple of months before election day in 2012. Voters never read ballot measures themselves and unfortunately rely on the media for information. The Union has done an awesome job at compacting all the main points in favor of legalization in an hour and 40 minutes. People will watch a movie, especially if it’s controversial, and the format (I think) is perfect for imprinting all the bad imagery of prohibition, while prompting a meaningful emotional response from viewers. A film is just more digestible for voters than sound bites from activists, and will stick with them longer as well.

  22. Brandon

    Very nice write up. Are you sure that PA is decriminalized??? Because the laws here are pretty harsh in PA. You have PA yellow on the chart and I checked the link for yellow on the key and PA is not listed.

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