TO: All CU-Boulder Students
FROM: Office of the Chancellor
DATE: April 15, 2009
SUBJECT: A statement from the CU-Boulder leadership to CU Students on the 4-20 gathering
As another April 20 approaches, we are faced with concerns from students, parents, alumni, Regents, and community members about a repeat of last year’s 4/20 “event.”
Let us start by saying that we share their concerns. A gathering of thousands on our campus for the sole purpose of engaging in unlawful activity is contrary to everything that CU-Boulder stands for and is in no way condoned. This event only serves to harm the reputation of this great university and is comprised in large part of individuals with no investment in the university at all.
The increasingly large crowds that have gathered in recent years present safety risks for participants, whether students or people not affiliated with the campus. This activity violates a number of campus regulations designed to provide for the well-being of our campus and neighboring community.
On April 20, 2009, we hope that you will choose not to participate in unlawful activity that debases the reputation of your University and degree, and will encourage your fellow Buffs to act with pride and remember who they really are — part of a dynamic environment of teaching, research, learning, and service, nationally recognized for its unique and stellar academic programs, outstanding faculty, and proud students and alumni.
Vice Chancellor of Student Affairs
Dean of Students
Well, we certainly don’t want students and those with “no investment in the university at all” to be gathered together in one large public space and taking drugs. Think of the safety risks! Think of all those young people under age 21 who are taking drugs! Who knows what this could turn in to?
Now to be fair, Colorado University no longer sells or allows alcohol at Folsom Field football games (for the cheap seats, see below) or Coors Event Center basketball games. However, you and I both know that, especially for the football games, thousands are openly consuming alcohol in the parking lot “tailgate” parties. Most of these alcohol paraphernalia are available at the student store to anyone of any age. One day a year free-thinking Coloradoans are exhibiting civil disobedience in support of pot, but 365 days a year Colorado University is profitting from promoting alcohol use.
[2007's] decision [to end alcohol sales at Coors Events Center] means Fat Tire, Coors Light, Coors Original and locally brewed Buff Gold — which cost $5 to $6 per plastic cupful — are all off the menu. CU also banned beer sales at Folsom Field for football games 11 years ago, except for those sitting in luxury suites or club seats.
By the numbers: $5 million -What the Adolph Coors Foundation paid CU in 1990 to rename the CU Events/Conference Center to the Coors Events Center; $1.3 million -How much Coors Brewing Co. will pay CU to be an exclusive beer sponsor through 2011
“The event center at CU bears the Coors name because of generous family support, not a brand-marketing sponsorship,” said Coors spokeswoman Kabira Hatland. “Coors Brewing Co. has long supported universities in their ongoing efforts to prevent the abuse of alcohol on campus.”
…which we accomplish by marketing our brand through corporate naming rights of the stadium where the students go to support their basketball team and see rock concerts. If there’s no marketing angle, why is it not the “Adolph Coors Center”, named after the man, instead of “Coors Center”, named after the beer? If it is just “generous family support”, why not a $5,000,000 gift with no naming strings attached?
CU spokesman Bronson Hilliard said the decision to stop beer sales at the center will not affect a nearly $1.3 million sponsorship agreement between Coors and CU.
The agreement grants Coors the right to claim “exclusive malt beverage sponsorship of CU” through 2011, although it does not make Coors the sole provider of beer at CU events.
But it’s only about “generous family support”, so why the need to claim to be the exclusive sponsor of something that can’t be sold at the football and basketball games? This makes me think there are other CU events where Coors and other beers are sold