(Jessica Corry – Huffington Post) Denver is a city in love with its newspapers. Even in 2009, many residents still cling to the scent and grime of fresh newspaper print. But as the recent loss of the city’s beloved Rocky Mountain News still lingers, the focus now turns to saving the publications remaining. In an ironic twist of fate worthy of its own front page feature, essential revenue could come from the most unlikely of sources. Marijuana.
Denver’s top alternative weekly, Westword, gets it. On both sides of its most recent edition’s back cover, 32 medical marijuana dispensaries advertised their services. In addition, in the publication’s “alternative healing” section, nearly nine additional pages were packed with similar plugs.
While the Denver Post has run a series of front page stories over the last month chronicling the brewing debate over how or whether to increase regulations on dispensaries, it has been slower getting into the advertising game, running quarter page ads from a handful of dispensaries, with plans to expand advertising access through a special section devoted to dispensaries and other alternative health outlets.
While most of American business is mired in a rut, for medical marijuana providers in California and Colorado, business is booming. But it’s not just the sales of marijuana that provide jobs and tax revenue to the state. There are also all the construction, advertising, rent, utilities, and other expenses these businesses pay that creates jobs for others. At Oregon’s Cannabis Café, which doesn’t sell any cannabis at all, they are doing the same amount of business in a day that used to take all week to generate, and that’s just the sales of café food and beverages. The café also charges a monthly membership fee and a cover charge minimum at the door.
This is why I always scoff at estimates of money to be made from legalization of cannabis. I believe those estimates are extraordinarily conservatove and don’t even begin to factor in all the ancillary industries that will be formed to support the legal cannabis market. The increase in sales of Ziploc baggies alone could bring enough tax revenue to hire more teachers and cops or fix some roads.
The more I hear from Jessica, the more I like her.
I moved back to Denver from the NW corner of the State on 420 of this year. Ive always been a fan of the Westword, although their attention to certain details of regulation attempts is not helping at all and causing fear if anything. But, since April of this year it went from a few pages on the back of the magazine style newspaper, to almost the whole paper being made up of Med MJ advertising. Newspaper and radio is losing the war in the advertising game, and even internet based advertising is changing so it makes sense to replace the loss with something that fits. By fit, I mean keeping your company afloat.