By "Radical" Russ Belville on February 24, 2009
When Kellogg announced it would not renew its endorsement contract with Olympic medalist Michael Phelps after a photo of the athelete smoking pot surfaced, it may have cost the food company its sterling reputation, reports company reputation index Vanno.
Out of the 5,600 company reputations Vanno monitors, Kellogg ranked ninth before it booted Phelps. Now it’s ranked 83. Not even an industry-wide peanut scare inflicted as much damage on the food company’s reputation. A Vanno representative put together this chart:
via Dumping Phelps Over Bong Rip Damages Kellogg’s Brand Reputation.
Ha ha! Have at you! Mess with the wrath of the awakened cannabis community at your own peril, you finger-wagging corporate moralists!
Posted in ACTIVISM, ENTERTAINMENT, SOCIETY | Tagged Boycott Kellogg's, Kellogg's, Michael Phelps
I am the producer of The NORML Network, the host of the NORML SHOW LIVE and The NORML Stash Blog, and NORML's Outreach Coordinator. I'm married, live in Portland, Oregon, and I am a registered medical marijuana caregiver in this state. I've worked days as an IT geek and nights as a professional musician. Previously, I have been the host of my own political talk radio show on satellite radio. I've been the High Times "Freedom Fighter of the Month" and I travel across the country to educate people on marijuana reform. I've dedicated my life to bringing an end to adult marijuana prohibition and re-legalizing cannabis hemp, and I'm honored to be chosen by NORML to give voice to the Marijuana Nation and to speak for those who can't speak up.
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Ah… some justice is better than none!! Yippie!
They can only redeem themselves by offering a new low-cost HEMP-based cereal.
AND by petitioning Congress to allow hemp to be grown in **this** country!
hahahaha they do have good cereal, but I have been fine without it!!!!!