Munchies ‘R’ Us: Colorado sushi restaurant hyping proximity to dispensaries

(NY Times via CNBC) Among the 14 states with medical marijuana laws, Colorado has experienced particularly brisk growth in the stores. From fewer than two dozen dispensaries in the state in January, there are now more than 60 just in Denver and nearby Boulder, and more than 10,000 registered medical marijuana patients statewide, according to reports in Westword, a Denver alternative weekly.

Now a business that has nothing to do with cannabis is aiming its ads at medical marijuana patients. A new print ad — by TDA Advertising and Design of Boulder — for Hapa Sushi, a restaurant chain based in Boulder, features a map of Denver and Boulder with 63 dots. Four dots are red, representing the four Hapa locations, and the remaining 59 are blue, representing medical marijuana dispensaries, some of which, it turns out, are just a stone’s throw from the restaurants. The ad was to appear Thursday in the Denver/Boulder edition of The Onion and in Westword later in the month.

“We’re just kind of saying, ‘Look, these dispensaries exist and they’re becoming part of our community, so let’s welcome them in and have some fun,’ ” said Mark Van Grack, owner of Hapa Sushi, a privately held, 10-year-old chain. “If you’re going to smoke pot, you’re going to get the munchies, so come to Hapa to eat.”

And when it comes to tasty munchies, you can’t get much healthier than sushi.  (Denver’s one of the few landlocked states where I’ll eat sushi, since they have a major airport just a couple of hours from the coast by air.)

Once again, the business world can’t get enough of the power of pot.  There is so much economic opportunity locked up in the underground marijuana market and the money sharks can smell it.

It’s not just the revenues that could be made by taxing cannabis and the savings from not prosecuting its users.  It’s also the ancillary businesses that would thrive in a legal marijuana market – glassblowers, paper mills, timber mills (for hemp pressboard), farmers, retailers, restaurants, and so on – and the jobs they would create.  It’s also the extra cash freed up for other purchases; if a guy used to paying $400 an ounce is soon paying $100, even with taxes, he can afford to buy some more clothes or go out to a dinner and a movie.  Or maybe some sushi.