Pre-Launch Ad Rates for NORML SHOW LIVE on CBS Streaming Radio

Launching Sat. Sep. 5 - Labor Day Weekend

NORML SHOW LIVE will be a two-hour live program airing on CBS Streaming Radio’s “Chat About It .com” channel, as well as AOL (America Online) Music and Yahoo! Music Launchcast, every Saturday night from 9pm-11pm Eastern / 6pm-8pm Pacific.

CBS’s six New York City-based terrestrial radio stations will be promoting the channel, including the market-dominating news channels 1010 WINS and 880 WCBS, as well as presenting the channel on those stations’ websites.

For more information, click YOUR AD HERE (or, literally, here).  We’ve got ads for every budget!

We’re excited because internet streaming radio is the fastest-growing segment of the talk radio market, with 1-in-7 “prime demo” adults listening at least once per week.  The internet radio market has more than doubled from from 20 million four years ago to over 42 million today.  And with new streaming radio apps for iPhone and other mobile devices, as well as wi-fi and wi-max access for laptops, and internet radios becoming more commonplace, we’re getting in on the ground floor of the future of radio.

So for the next six weeks, we’re calling out to cannabusinesses and 420-friendly entrepreneurs for sponsorship.  The Hemp & Cannabis Foundation (title sponsors of this podcast) has already signed on and we’re recruiting High Times Magazine to the effort.  Now you can join them in promoting your business with the a media source that will use your ad revenue to help end adult marijuana prohibition.  We have a very focused audience for your products or services who will appreciate you for directly supporting the cause of legalization.

Just click the NORML SHOW LIVE logo or any of the YOUR AD HERE spots you see on the website for more information about how you can advertise on NORML SHOW LIVE.  Your ad can also run on the NORML Daily Audio Stash and appear here on the Stash blog for the maximum impressions on our affluent, well-educated, cannabis-friendly online demographic.  According to survey results from Podtrac…

• 7 out of eight (87%) of our listeners are split evenly between 18-34 and 35-54 age groups;
• 4 out of five (79%) have some college education;
• 3 out of five (60%) earn more than $50,000 annually;
• 3 out of four (75%) have no children in the home;
• 2 out of three (69%) own the home they live in.

The NORML brand is well-established in the marketplace – as noted by Executive Director Allen St. Pierre in 2005…

“Today, according to polling done by the NORML Foundation, only NORML enjoys significant name recognition or branding among the ever-expanding drug policy reform organizations: 25% of the US public knows what the acronym NORML means and what the organization stands for (legalizing marijuana) and 88% of those polled who use marijuana believe NORML is doing a good job.  …[A]pproximately 85% of NORML/NORML Foundation’s budgets are received in small donations from common citizens who want little more than marijuana law reforms and consumer-based information for cannabis users.

…and our listeners are loyal.  93% of respondents listen to 6 or more episodes, with 81% listening to every new episode.  Listeners interact in real-time on the web and build a community that will spread your name by word of mouth (ask Starfish Designs).  You benefit from the popularity of NORML with the hard-working, educated, a-stereotypical marijuana consumers who no longer want society to brand us as criminals for using, as DEA Judge Young wrote, “the safest therapeutically-active substance known to man.”  As you sell your wares, you can tell your customers “Your purchase helps legalize marijuana by supporting NORML.”

We have something for every budget, from the dispensary or clinic that can afford maximum exposure on every outlet to the little guy who sells 420-gear at summer festivals who just wants a banner ad (ask UrbAge Designs).  But you’d better hurry; we have a limited number of ad spaces and the rates may increase once NORML SHOW LIVE goes on the air.