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The Nike SB Dunk High “Cheech & Chong” shoes (photo by sneakerobsession.com)

And no, this is not an April Fool’s joke…

(MSNBC) Cheech Marin and Tommy Chong, the pot-smoking comedy duo of the 1970s and ’80s, will be paid homage with an eponymous sneaker due out April 20, the unofficial international holiday for marijuana tokers.

The skateboarding shoe, officially called the Nike SB Dunk High 420 Cheech & Chong, will feature a red heel panel, an icy translucent outsole and “marijuana-green” laces, according to the website sneakerobsession.com. Only 1,000 pairs will be made.

The left sneaker represents Chong with graphics resembling his signature red bandana, while  the right sneaker honors Cheech, with a graphic representing his signature red skullcap, wrote Joseph Karlovich, owner and editor of sneakerobsession, a website that covers the sneaker subculture.

In addition to the features described in the MSNBC story, SneakerObsession gives us details on the top layer that scuffs away to reveal a layer of green:

There’s been rumors floating around that the sneakers would feature a tearaway concept where a top-layer is torn or scuffed away to reveal a second, hidden layer. This photo confirms those rumors. As you can see, a top-layer in white, which is possibly canvas or hemp, shreds away to reveal a long-haired green suede.

There’s also a “smoked-out insole”.

Nike’s World Headquarters is just nine miles away from RoLLaJaY Studios; I used to teach computer classes there for new employees on occassion.  We’ll see if we can get on the inside at Nike and maybe score a pair of Cheech & Chong shoes.

I do believe this makes Cheech, 64, and Chong, 72, the oldest persons to be honored with a Nike shoe.  Take that, Michael Jordan!

Cheech Marin appears with Beverly Hills NORML's Cheryl Shuman at HempCon LA

LOS ANGELES (Reuters) – Comedian Cheech Marin, one-half of the most famous pot-smoking duo of the 1970s, lent his celebrity to a medical marijuana convention that opens on Friday in Los Angeles, and used the occasion to plug a new movie.

The documentary of Marin’s reunion last year with his longtime partner, Tommy Chong, for their first tour in over 25 years, is set for release by the Weinstein Co. in theaters, on DVD and video-on-demand on April 20, a studio spokesman said.

The release date, 4/20, corresponds not so coincidentally to the numerical code widely recognized within the cannabis subculture as a symbol for all things marijuana.

Posters for the “Light Up America” movie bear the tagline: “Their first joint venture in 25 years.”

New movie about Cheech & Chong's reunion due out 4/20

Marin, 63, appeared at the L.A. Convention Center on Thursday for a news conference promoting HempCon 2010, a three-day conference touted by organizers as the first such gathering devoted to the medical marijuana industry.

Organizers said at least 40,000 tickets to the event have been sold, about double the advance sales for the 30th anniversary “Star Wars” convention in Los Angeles in 2007.

Marin said he supports “across-the-board” legalization of pot with restrictions similar to those for alcohol.

“It’s a movement whose time has come. It’s inevitable,” he said. “Society since the Bible has needed a socially acceptable intoxicant, and here it is. This has been our drug of choice. It’s … much healthier, has more benefits than alcohol.”

Former NM Gov. Gary Johnson

WASHINGTON, Jan. 6 (UPI) — Organizers of a marijuana-legalization fundraiser in Washington say former New Mexico Gov. Gary Johnson will appear along with comedy legends Cheech and Chong.

Johnson will be the featured speaker at the 15th annual gala sponsored by the Marijuana Policy Project, a group seeking the legalization of pot nationwide.

The former governor’s appearance is significant since he is considered a potential 2012 Republican presidential candidate, the Albuquerque Journal said Wednesday.

The newspaper said Johnson quit drinking and smoking marijuana some 20 years ago but has supported legalization as a means of curbing spending in the criminal-justice arena.

Joining Cheech, Chong and the governor will be Rep. Steve Cohen, D-Tenn.

Check out previous Stash entries on Rep. Cohen, an amazing voice for marijuana law reform in the mainstream of politics.  New Mexico’s Gary Johnson has been speaking out on the issue for years as well.  What an amazing time we live in when a potential Republican presidential candidate is eager to share the stage with Cheech & Chong, rather than bringing the comedy duo up as a denigration of medical marijuana (former drug czar Barry McCaffrey’s infamous “Cheech & Chong medicine” line).

Marijuana Horticulture author Jorge Cervantes with NORML SHOW LIVE host “Radical” Russ at Oregon NORML’s Cannabis Café

Join us this and every Saturday night as we come to you at 6pm Pacific with our new live studio audience at the world famous Oregon NORML Cannabis Café! We stream live at http://live.norml.org for two hours and we feature interesting guests, the latest marijuana news, entertaining audio clips, and 420-friendly advertisers in a live talk radio show made by, for, and about responsible adult cannabis consumers. You can join the conversation by calling 347-994-1810 or by logging in to our live chat window.

Our guest for the first hour is Ryan Tracy, who founded CheechandChong.com in 1998. Ryan has recently been embroiled in a battle over the website with Live Nation as they are now sponsoring the Cheech & Chong: Get It Legal tour, and he’ll talk about his side of the story from the perspective of a longtime loyal fan. We’ll also talk about his new site, CheechandChongFans.com.

In our second hour, we visit with the co-author of Pot Culture: the A-to-Z Guide to Stoner Language and Life, Steve Bloom, and his work on the entertainment news site, CelebStoner.com. Steve will also preview is upcoming book on stoner movies and discuss PayPal dropping his site, California NORML, and others for accepting advertisement from legal medical marijuana businesses.

We’ve also got new specials for holiday advertisers on the live show (10,000 downloads a month), our daily podcasts (50,000 downloads a month), and the Stash blog (100,000 hits per month). You can focus your advertising dollars on a very specific, well-educated niche of marijuana supporters who are very loyal to brands that support NORML. Email us at stash@norml.org for details.

Click here to view the embedded video.

If we really want to keep our children from using marijuana, we need to write and ask our legislators to support a system that would tax and regulate marijuana similar to the way alcohol and tobacco is taxed and regulated. If marijuana were regulated it would only be sold by merchants who check IDs, something the dealer on the corner will not do.  In the system as it is under these present prohibition laws dealers don’t check for ID, and will sell to anyone with the right amount of cash, including our children. 85% of children, since polling began in 1976, will tell you that it is much easier for them to purchase marijuana than it is alcohol because alcohol is regulated in a manner that makes it more difficult for them to purchase.

No legalization = No regulation = No control.

Yes, I have already emailed the gentleman to ask him to join us on NORML SHOW LIVE.

Click here to view the embedded video.

Cheech & Tommy hit the road this winter!

(CheechandChongTour.com) Cheech & Chong: Get It Legal is the follow-up to their hugely successful reunion tour, Cheech & Chong: Light Up America, where they performed together for the first time in over 25 years. The pop culture duo performed for more than 100 audiences and quickly became one of the most sought after shows of 2008-2009. Additionally, their performance in San Antonio, Texas was filmed by the Weinstein Company and will be released as Cheech and Chong’s: Hey Watch This on 4/20 of next year.

“We had an amazing time last year reconnecting with each other and our fans in a way that felt like it was part of our DNA, we were meant to be together,” said Cheech Marin. “In 2010 we are looking forward to doing more classic material that people haven’t seen for years and years, performing more of our songs and introducing some new bits. We’ve had material brewing separately for the past 25 years,” said Tommy Chong.

The Cheech & Chong: Get It Legal tour is scheduled to make 17 stops across North America including Boulder, Indianapolis, Baltimore, Bellingham, Portland, Santa Barbara, Tampa, Minneapolis, Rockford, Detroit, Louisville, DC, Bakersfield, Phoenix, and Fort Worth with Canadian stops in Regina, and Saskatoon. Additional dates to be announced soon. Chong’s wife and comedy partner, Shelby Chong, will open all dates on the tour as well as DJ-Joey Mojo. Fan club members will have access to presale tickets beginning November 17th at CheechandChongTour.com.