NORML is proud to announce the winners in the $10,000 Pro-Cannabis Ad Contest.
Grand Prize – $3500 – Jason Druss – Legalization: Yes We Can
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Now, what’s it going to take to get these ads on the TV?
You! More specifically, your money. Donate today to get these ads on TV!
NORML has researched the cost of placing ads in numerous cable TV markets across the country, and some of these ad packages (with minimum purchase prices from $1,200-$5,000) now offer 30 second TV spots for as little as eight cents per ad. That is right, 8¢ per TV ad!
1st Place – $2000 – Andrew Patterson – Cannabis Quandary
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Here are some ideas of potential NORML cable TV buys:
- Cable Cannabis Blitz - 33,000, 30-second TV ads, broadcast 6AM-Midnight on cable packages during programming from ESPN, CNN, CNBC, Weather Channel, MSNBC, MTV, VH-1, BET, Animal Planet, E!, Bravo and 10 other major cable programmers for the cost of $2,750, or approximately 8¢ per ad! This ad package will reach an estimated 1.6 million households in 187 markets.
- Women and Weed - Approximately 1,500, 30-second TV ads, targeting women’s programming (Oxygen, Soap, Lifetime, Style, WE, etc.) for $1,200. This ad package will reach an estimated 27.5 million households in 90 major markets. What is the cost per ad in this package? 80¢ per TV ad!
- Men and Marijuana - Approximately 2,600, 30-second TV ads, 27.5 million households targeting men’s programming (Comedy Central, ESPN, Speed, Versus, Sci-Fi, Golf Channel, etc…) for $4,900, which boils down to $1.88/per TV ad.
2nd Place – $1000 – Nice Peter – Legalization Song
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If NORML supporters and cannabis consumers really want to see pro-cannabis law reform ads broadcast on TV, here is the opportunity to pool your resources together with ALL your like-minded friends and family who favor alternatives to prohibition laws and the high cost of cannabis by making your tax deductible donations to the NORML Foundation’s earmarked funds to purchase TV and Internet advertisement space.
NORML’s survey and polling work indicate that a strong majority of Americans support both decriminalization and patient access to medicinal cannabis, but, frustratingly as exampled in the latest Zogby polling, only a strong plurality (44%) of Americans currently support actually taxing and controlling cannabis like alcohol and tobacco products.
3rd Place – $750 – Eric Strom – Dear President Obama
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The change in presidential administrations, cannabis’ popularity in the country, the outing of Michael Phelps, the record number of reform bills introduced in the states and the crushing economic crisis facing the country have collectively cast a great deal of focus on the question of ending cannabis prohibition portend that now is the best time in 30 years to widely broadcast NORML’s longstanding message of cannabis law reform for responsible adult use.
Runner-Up – $275 – Cathy Jordan – Cannabis as Medicine is NORML!
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What will it take to finally move public opinion sufficiently from tacit support for legalization to majority support? For decades some law reform advocates and communication experts have argued that advertising could be the likely missing component.
Runner-Up – $275 – Anthony Bui – NORML Flask Felony
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Let’s find out! We can all afford to kick down $10 to purchase 125 TV ads, or $50 for 625 ads! Please make a tax-deductible donation to the NORML Foundation today in support of this important project.
See all the other Runners-Up here!
See all the prize winners back-to-back on NORML’s YouTube Channel.
I hope Cartoon Network’s Adult Swim and G4tv is on that list of potential networks to air commercials. Though, given the type of people who watch those networks (myself included), you might be just preaching to the choir.
Holy crap, did I really just do that?
Aphoric: It WAS Froot Loops, but I have made the switch.
Narrator: Make the switch from froot loops to fruity pebbles. Satisfy your munchies and your conscience. Post welcomes your business, and remember, without the “s”, we are just pot!
The other thing I have been enjoying is a toasted English muffin with Nutella and super chunky peanut butter with a big glass of milk to prevent choking. Damn, time to go snag one now…
THIS is what we need! I know many of my friends that want to remain anonymous will trust me to pool their donations. Rats, I wanted the Crystal Ashtray this year! I guess I’ll have to settle for the TiVo of our Ads! Great Job NORML!
BRING IT, I’ll be making my renewal early this year…….